IMP is short for “Impression”, a marketing term that indicates the number of times a particular piece of content is displayed without having the user perform any additional action. The project itself expects to revolutionize the modern advertising market, making it more competitive and profitable for all the participants at the same time. Tokens bough on token sale will be exchangeable for at least 1000 impressions. IMP is built on Webchain, a blockchain based on a customized version of CryptoNight, its interface is also compatible with ETC, what enables developers to create their own DApps and launch tokens with ERC20 & ERC223 smart contracts, secured by Websites and Internet of Things.